THE RISK OF CHOOSING THE WRONG STUDY DESIGN
Getting this decision wrong rarely shows up as one big failure. It tends to surface as a series of smaller problems that add up, in your timeline, your budget, and your key relationships.
Timeline and Cost Impacts
If the study design doesn’t align with your program’s timeline, regulatory pathway, or resources, you’re looking at a slow accumulation of course corrections. For example, if the eligibility criteria were too narrow or too broad for the population you actually needed, you might need to amend the protocol as the study is running, which also means going back through ethics or regulatory review, and that costs time and money. You might also discover that healthy volunteer PK doesn’t translate cleanly to your patient population, meaning the FIH data doesn’t actually support dose selection for the next study, so an additional PK bridging study is needed.
In more serious cases, a regulator may push back if the ethical justification for your chosen population doesn’t hold up, which can mean a clinical hold or a redesign, adding even more time to your development pathway. All of this compounds because early-phase timelines are usually the tightest part of a program’s runway.
Less Quantifiable Costs
Repeated protocol amendments can create real friction with investigators and site staff, often slowing down momentum and site engagement. Those relationships are something your team will draw on again and again across the development timeline, so friction there can have a long-lasting impact.
On the investor side, a program that has to pause, amend, or redesign its early-phase study plan altogether raises governance questions that are likely to get scrutinized ahead of the next fundraising event. And internally, the more a study team pivots the strategy, the more likely they are to lose institutional knowledge and momentum, which can delay the entire program.